Report · built from 392 recorded deals
State of Black Friday 2025, and what to expect in 2026
How deep the discounts went, when sales opened and closed, and how the offers were packaged across 226 SaaS and AI tools, with a data-based look at 2026. Every figure below is counted from the deal database behind this site.
- Deals recorded in 2025
- 226
- Median discount
- 50%
- Sales started in the last two weeks
- 67%
- Median sale length
- 15 days
from 226 tools across 14 categories
55% of percentage deals were 50% or more
of 147 with a recorded start date
from 143 sales with both dates
01
How deep were the 2025 discounts?
The typical 2025 offer sat right at half price. 104 of 189 deals that state a percentage were 50% or more, and 48 reached 70% or more. 81 of them were “up to” offers, so the headline figure is a ceiling that applies to some plans, not all.
Takeaway: Hosting & Infrastructure and VPN & Security went deepest, with a median of 75% each. E-commerce sat lowest at a median of 30%.
02
When sales started, and when they ended
Most sales opened late. 99 of the 147 deals with a recorded start date began in the two weeks around Black Friday, and 26 (18%) were early birds that opened before Nov 10. 137 of 189 (72%) ended between Cyber Monday and Friday, December 5.
Week starting (Monday) · small text shows the same week in 2026
The season map: four waves, 2025 and the same weeks in 2026
- 1
Early birds
18%
26 sales started
- 2025
- Before Nov 10
- 2026
- Before Nov 9
- 2
The run-up
15%
22 sales started
- 2025
- Nov 10–16
- 2026
- Nov 9–15
- 3
Lead-in week
36%
53 sales started
- 2025
- Nov 17–23
- 2026
- Nov 16–22
- 4
Black Friday week
31%
46 sales started
- 2025
- Nov 24 onward
- 2026
- Nov 23 onward
Takeaway: Black Friday is the middle of the window, not the start of it. Sales built through the week before, and most stayed open through Cyber Monday week.
03
What the offers looked like
A straight percentage off was the default, but 2025 also had 21 lifetime deals, fixed-price plans and bonus-credit offers. Most offers needed nothing more than a click.
- Percent off182
- Lifetime deal21
- Fixed price9
- Free months5
- Bonus credits5
- Extended trial4
- Direct link152
- Coupon code49
- Marketplace (AppSumo)20
- Contact sales5
04
2023, 2024 and 2025 side by side
The database holds 71 deals for 2023, 95 for 2024 and 226 for 2025. That growth reflects how much has been researched for each year, not how many sales the market ran, so the comparison below uses rates and medians and leaves raw counts out.
Takeaway: Depth was steady. The median was 50% in 2023, 40% in 2024 and 50% in 2025, and 2025 had 55% of percentage deals at 50% or more.
05
Do tools repeat their deals?
87 tools have a recorded deal in both 2024 and 2025, and 61 have one in all three years. Among the 72 that stated a percentage in both years, 36 (50%) offered exactly the same number again.
- Same as 202436
- Deeper than 202416
- Shallower than 202420
06
The ten deepest discounts of 2025
The biggest stated percentages recorded. Many are “up to” figures or lifetime offers, so open the tool page for the exact terms.
hosting.com (formerly A2 Hosting)Hosting & InfrastructureUp to 99%FastestVPNVPN & Security94%
InternxtCloud Storage & Backup90%
PureVPNVPN & SecurityUp to 90%
HostPapaHosting & InfrastructureUp to 89%
XInterviewProductivity & Collaboration89%
ScalaHostingHosting & InfrastructureUp to 88%
SemdashSEO & Marketing88%
SiteGroundHosting & InfrastructureUp to 88%
SurfsharkVPN & Security88%
07
What to expect in Black Friday 2026
Black Friday is Friday, November 27, 2026, one day earlier on the calendar than 2025, and Cyber Monday is Monday, November 30, 2026. These expectations come from the patterns above. They are not announcements: no vendor has confirmed a 2026 offer yet, and this site marks a deal live only when its 2026 offer is on sale.
- 1
A late, crowded window
In 2025, 67% of dated sales opened in the last two weeks before Black Friday. For 2026 that points to Nov 16–22 and the week of Nov 23. Check the sale calendar for each tool’s usual start.
- 2
Roughly half-price is the norm
The median 2025 discount was 50% and 55% of percentage deals were 50% or more. The median was 50% in 2023 and 40% in 2024.
- 3
Hosting & Infrastructure and VPN & Security lead on depth
Hosting & Infrastructure and VPN & Security had the deepest medians in 2025 (75% each). Browse those sets on the Hosting & Infrastructure and VPN & Security pages.
- 4
Many tools run it back
Of 72 tools with a percentage in both of the last two years, 36 repeated their number exactly and 16 went deeper. Last year’s offer is the best guide to this year’s, which is why each tool page keeps it in its own year.
- 5
Sales outlast Black Friday
72% of 2025 sales with an end date closed between Cyber Monday and December 5, and the median sale ran 15 days. In 2026, expect many to run through the first days of December.
- 6
A few start early
26 sales (18%) opened before Nov 10 in 2025. The same tools are the ones to watch in October and early November 2026.
Be told the moment a 2026 deal goes live
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